7131. Sexual Harassment in the “World’s Largest Store”: Managing Macy’s Department Store at the Start of the 20th Century
- Author:
- Mara Keire and Emma Day
- Publication Date:
- 02-2023
- Content Type:
- Case Study
- Institution:
- Oxford Centre for Global History
- Abstract:
- Shopgirl Betty Lou Spence was modelling a nightgown for a customer when she first noticed her handsome and wealthy new employer and heir to the “world’s largest” store in New York City, Cyrus Waltham Jr, passing through her department. Betty was just one among his many working-class female employees, and Cyrus was initially oblivious to her beauty and charm. But, upon introduction, Cyrus was quick to pursue her. Despite belonging to different social classes and company rank, Betty and Cyrus bonded on dates to Coney Island; their relationship quickly blossomed into a marriage proposal. Betty and Cyrus’s unlikely romance provided the plotline of the 1927 box office hit, It. The success of It marked the rise of the department store. Housed in ornate buildings selling a vast selection of desirable goods, stores attracted large clienteles of mostly elite women who shaped new habits of consumption in the early 20th century.1 The women who travelled downtown to department stores helped others to feel safe venturing out on their own to shop. On arrival, the women freely perused the pretty dresses and gowns, lace underwear and ribbons, shoes, silks, leather goods, hats, jewellery, furniture, appliances, carpets, rugs, table linens and anything else for sale. Reflecting their popularity among women patrons, neighbourhoods with rows of fashionable stores, like Broadway in New York City, became known as the Ladies’ Mile.2 Department stores not only offered virtually anything a customer might possibly want in one place; their bounteous interiors made a trip to the department store an enjoyable day out for the whole family, with such lavish facilities as a post office, barber shop, and theatre.3 Whether in New York City, Paris or London, the service and spectacle that these new stores offered helped coin the term “palaces of consumption”.4 Shopgirls like Betty Lou Spence kept these new and ambitious enterprises running. In 1875, 120 salespeople worked at Macy’s New York flagship store, of whom eighty percent were women. Across the United States, the number of women working as salesclerks ballooned from 8,000 in 1880 to over 58,000 in 1890.5 By 1900, saleswomen and store clerks constituted the second-most common occupations for native-born, single working women.6 In 1913, the National Civic Federation, a policy reform organisation of business and trade union leaders as well as reformers calculated that nineteen firms nationwide employed 33,000 workers, of whom two-thirds were women.7
- Topic:
- Women, Capitalism, History, Sexual Violence, and Management
- Political Geography:
- North America and United States of America