31. Online Narratives and Manipulations: Tunisian and Regional Panorama
- Author:
- Arab Reform Initiative
- Publication Date:
- 01-2025
- Content Type:
- Special Report
- Institution:
- Arab Reform Initiative (ARI)
- Abstract:
- In the wake of the presidential elections of October 2024, the first since the coup d'état in July 2021, Tunisia has seen a resurgence of suspiciously sponsored political content, both pro- and anti-regime, on online social media networks. These included advertisements denouncing the refusal of the president of the electoral body, Farouk Bouasker, to reinstate certain candidates. We also saw “locked” profiles with Egyptian-sounding names reacting with likes or "laugh" emojis to publications on the Facebook page of the Presidency of the Republic of Tunisia. With the proliferation of anti-Saied pages garnering thousands of likes in the space of a few days, pro-regime influencers have multiplied their videos to denounce the spread of these pages and content, calling their audiences to witness the truth of the plot hatched by dark forces, which is the mainstay of the new regime's narrative. It is hard to overlook the importance of Facebook in Tunisia. It remains the most widely used network1 and continues to be a major platform for political life.2 While it has long been the site of disinformation campaigns3 in Tunisia, in recent years the issue has taken on a whole new dimension: the sector has gone from being a local, cottage industry to a veritable industry run by specialized companies operating on an international scale. This industrialization of disinformation goes hand in hand with a phenomenon of opinion manipulation, taking the form of troll profiles dictating the political agenda, or fake profiles creating a false sense of popularity for certain ideas. Both disinformation and manipulation raise questions about the future of democracy, in Tunisia and globally, in a context where for many, these networks continue to represent a faithful reflection of reality. This paper seeks to provide an overview of the dynamics of disinformation from the Tunisian digital space, exploring the different narratives conveyed, forms of manipulation, and the role of social media platforms in their amplification. The paper also shows that certain disinformation narratives circulate between different countries in the region. The aim is to broaden reflection on these forms of manipulation while proposing a regional research and action agenda that can help reduce the impact of these activities, known in the Arab world by the general name of "electronic flies".4
- Topic:
- Elections, Media, Misinformation, and Narrative
- Political Geography:
- North Africa and Tunisia