CIAO DATE: 07/03

Sustainable Growth: Do We Have a Choice?

Introduction

Growth has always been a driving and motivating force for people, for business and for nations. The old adage, "you are either growing or shrinking, there is no middle ground," seems to hold up well over time. And, historically, when economic growth and environmental protection come head-to-head, economic growth usually wins. But, does this really have to be the case?

Again, historically, growth is associated with the greater use of raw materials and energy— both primarily associated with the greater consumption of fossil fuels and other depletable natural resources. The prevailing model for society, business and individuals is that improved quality of life is inextricably tied to greater consumption of goods. But, does this really have to be the case?

Approaching this apparent dilemma creates heated debates and strong reactions. Activists use campaigns and lobbying to force politicians and regulators to seize land for conservation and enact laws to reduce pollution. Business argues that excess regulations are costly and negatively impact both economic growth and job creation. And, in the middle of this is the general public, the people, who want someone else to protect the environment but refuse to translate this inner ethic to any change in lifestyle or buying habits. But, does this really have to be the case?

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