CIAO DATE: 05/04

The Black Media Entrepreneur and Economic Implications for the 21^st Century

Abstract

This paper appraises communications as business and examines the impact of new information technology on the productivity of the black entrepreneur (African American (AAs) and African (ABs) mid-scale businesspersons) and provides insights into market conditions in both communities to the mindset of the African entrepreneur and implications for partnership management. Further, it describes the black entrepreneur's access to business information, implications for partnership and a background for strategic planning. Research shows there are potential mutual benefits for African and African American media entrepreneurs, with proper strategic planning and information sharing.

A critical analysis of published business magazines, public documents from the National Black Chamber of Commerce, Minority Telecommunication Development Program Report, Federal Communications Commission, Black Business Network and a working knowledge of information resources and the activities of AA & A entrepreneurs constitute the methodology.

Full text (PDF, 32 pages, 169.4 KB)