CIAO DATE: 05/04

Glocalization, Local Urban Culture and Change in West Africa: Toward Negotiating Socioeconomic Understanding with Foreign Companies and International Organizaations

Abstract

The paper revisits the key problematics of conceptualizing culture, the ethnographic relevance of cross cultural communication in business management, and the theoretical and pragmatic differences between glocalization, Euro-American and West African business management ethics and socioeconomic change in NEPAD (The New Partnership for African Development) countries. Further, it examines the power dynamics of the local sub-cultures (manager, employee and local consumer) and the fundamental cultural differences between local and foreign managers and provides the contexts within which such core differences cultivate a hybrid business environment and enhance translocal negotiations. Finally, it discusses the triangular connection between hegemony, ICT and social change and identifies situations in urban W. African communities where local-foreign knowledge and technical resources promote globalization in the region.

Full text (PDF, 29 pages, 85.7 KB)