From Economic Convergence to Convergence in Affluence? Income Growth, Household Expenditure and the Rise of Mass Consumption in Britain and West Germany, 1950-1974

Abstract

The "Golden Age" of post-war European economic growth has witnessed extraordinary changes not only in the economic, but also in the social and cultural outlook of Western European societies. Eric Hobsbawm's statement that "[h]istorians of the twentieth century in the third millennium will probably see the century's major impact on history as the one made by and in this astonishing period" is perhaps a little bit too enthusiastic; but it shows that the "Great Boom" has come to be regarded as a key period on the road to the present-day Western world. It has transformed the countries of the West and has at the same time made them more similar to each other. No matter what European societies were in 1950 by 1973, they were all, in Galbraith's famous.

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