Publishing Institution:
Media Tenor International
[Archived]
Media Tenor was founded in 1993 as the first media research institute to focus on continuous 100 percent media analysis. Thanks to this unique approach the institute expanded internationally serving blue chip companies, NGOs, governments, the media and elite universities. Acting as a strategic partner, Media Tenor helps organizations leverage the media. Through partnership with Media Tenor, organizations are better able to tailor messages to reach target audiences, eliminating much of the guesswork this process often entails.
Media Tenor's research team statistically evaluates media data that is unique to Media Tenor in order to determine what reality is reflected (Agenda Setting) in the media and what reality is not selected or reflected in the media (Agenda Cutting). Researchers compare these results with external statistics (poll results, consumer behavior reports, various indexes including the business consumer index, consumer confidence index, share prices, tourist statistics, etc.) and further research the media's effects on public perception and behavior.
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Resources:
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May 05, 2008
Corporate Social Responsibility: Is everything what counts countable?
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June 05, 2007
Dubyu has gambled his standing away: George W. Bush's media image in Germany and Great Britain 2002 till 2006
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June 05, 2007
"BRIC countries are opaque"
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George Vojta
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June 05, 2007
Digital Rights Management does not replace understanding
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June 05, 2007
Media lose patience with Bush administration
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June 05, 2007
Chances for the Newcomer: The communication balance of the United Nations in an international comparison
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June 05, 2007
Switzerland is reduced to tennis: Switzerland's image in the foreign media
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June 05, 2007
No sympathy for Chavez: Venezuela's president in the media
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June 05, 2007
Jordan: Little presence outside WEF
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June 05, 2007
Brazil with strong challenge ahead: Other BRIC countries enjoying stronger media support
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June 05, 2007
Elections creating space for greater media participation? Mexico with increased awareness on international TV
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October 05, 2004
Monitoring the presidential debates: Post-debate panels did not focus on hard issues
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Senja Post
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October 05, 2004
Monitoring the Presidential Debates: Real-time Content Analysis Bush and Kerry Score with Clear-Cut Proposals
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Senja Post, Markus Rettich, Roland Schatz
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October 05, 2004
Monitoring the Presidential Debates: How the debates Affected the Candidates' Image on TV News
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September 05, 2004
Report on First 2004 Presidential Debate
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