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35501. Using Target Audience Analysis to Aid Strategic Level Decisionmaking

Author:
Dr. Steve Tatham
Publication Date:
08-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He makes a compelling case that the science of Target Audience Analysis (TAA) is now so well advanced that it must become a key component of future strategic decision-making. The author views social media as just another communication conduit, and sees this as a continuum of wrong activities being undertaken. In Iraq and Afghanistan, he saw how big public relations and marketing companies cost the U.S. taxpayer millions of dollars in ultimately failed communication and propaganda campaigns. Social media, he argues, has become yet another blank checkbook for companies who rely on creative energy rather than empirical understanding to produce communications campaigns. Instead, he argues for far greater resource in TAA and greater understanding by federal agencies of what is and is not possible or desirable in their communication efforts. To this end, he looks in particular at the U.S. Agency for International Development relief work in Pakistan and argues that the communication objectives set at the start of the projects are almost unattainable, even naive in their presumptions.
Topic:
Science and Technology, Military Strategy, Military Affairs, and Social Media
Political Geography:
Pakistan, Afghanistan, and Iraq

35502. Duffer’s Shoal: A Strategic Dream of the Pacific Command Area of Responsibility

Author:
Colonel Russell N. Bailey, Colonel (NZ) Christopher J. Parsons, Elizabeth R. Smith, Lieutenant Colonel J. O'Malley, Lieutenant Colonel Bob Dixon, and Ms. Laura McAleer
Publication Date:
08-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
This strategic assessment seeks to go beyond a traditional comparative analysis of the military, technological, political, cultural, and economic factors governing the relationships and capabilities of the Asia Pacific environment. To make sense of the intrinsic complexities unique to this region, we endeavor to broaden our view and rely on a tool often overlooked in government studies: imagination. Moreover, we aim to offer a strategic document that is readable, instructive, and provocative. Pulling from a well-referenced piece of military teaching, this assessment borrows a learning concept first employed in 1904 by Major General Sir Ernest Dunlop Swinton in "The Defence of Duffer’s Drift." This fictional story describes the plight of young Lieutenant Backsight Forethought as he commands a 50-man platoon tasked to hold a tactically critical piece of land called Duffer’s Drift. The story unfolds in a series of six dreams, where the blunders of the unwitting lieutenant lead to disaster. As the dreams progress, he harnesses the lessons of each of his failures, and by applying these lessons, his platoon ultimately defends Duffer’s Drift.
Topic:
Military Strategy, Governance, and Military Affairs
Political Geography:
Asia and Asia-Pacific

35503. 2015-16 Key Strategic Issues List

Author:
Professor John F. Troxell
Publication Date:
08-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
The recently published National Military Strategy emphasizes the unpredictability of the global security environment. According to General Dempsey, “global disorder has significantly increased while some of our comparative military advantage has begun to erode. We now face multiple, simultaneous security challenges…” General Odierno echoes this concern by pointing to the “increased velocity of instability,” and emboldened potential adversaries that have “magnified the risk to U.S. interests around the world.” Responding to this period of geopolitical uncertainty demands thoughtful and careful analysis of a wide array of strategic issues. The Strategic Studies Institutes’ (SSI) annual Key Strategic Issues List (KSIL) addresses this need by providing a list of high-priority topics organized to support the Army's most important strategic objectives, issues that must be addressed to ensure the Army of 2025 and beyond will continue to meet the needs of the nation. Part I of the KSIL lists the Chief of Staff of the Army’s top five topics, all five of which will be addressed as integrative research projects by the US Army War College. Part II, “Priority Research Areas,” is a compilation of critical topics developed by the Army War College and Commands and organizations throughout the Army. Part III consists of the Army Warfighting Challenges. Students and researchers are encouraged to get in touch with the topic sponsors listed in the document, tackle one of these issues, and contribute to the knowledge base needed to support the future direction of the Army
Topic:
Security, War, Military Strategy, Military Affairs, and Geopolitics
Political Geography:
United States of America

35504. A Shared Burden: The Military and Civilian Consequences of Army Pain Management Since 2001

Author:
Trebilcock. Colonel Craig
Publication Date:
08-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
The Army has an opioid drug problem that is not going away under current personnel policies and medical practices. The survey results recorded here indicate that senior officers attending the U.S. Army War College recognize that the opioid problem is distinct in nature and origin from those of recreational drug abuse. The majority of these future Army leaders see misuse originating out of prescribing practices, a lack of medical monitoring, and a lack of Soldier training and education on the dangers of opioids, rather than from undisciplined Soldiers.
Topic:
Education, War on Drugs, Military Strategy, and Military Affairs
Political Geography:
United States of America

35505. The Limits of Military Officers’ Duty to Obey Civilian Orders: A Neo-Classical Perspective

Author:
Robert E. Atkinson Jr.
Publication Date:
07-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
This monograph offers a neo-classically republican perspective on a perennial problem of civilian/military relations: limitations on military officers’ obligation to obey civilian authorities. All commentators agree that military officers are generally obliged—morally, professionally, and legally—to obey civilian orders, even as they agree that this rule of obedience must admit of exceptions. Commentators tend to differ, however, on the basis and breadth of these exceptions. Following Samuel Huntington’s classic analysis in The Soldier and the State, this monograph shows that disagreement about the breadth of the exceptions tends to assume that their bases—moral, professional, and legal—are incommensurable. It suggests, to the contrary, that all defensible exceptions to the rule of military obedience, like that rule itself, derive from a single neo-classical, Huntingtonian standard, binding on civilian authorities and military officers alike: the common good. This perspective promises significantly to reduce the range of disagreement over the limits of military obedience both in theory and in practice.
Topic:
Education, Military Strategy, and Military Affairs
Political Geography:
United States of America

35506. China’s Rise and Reconfiguration of Central Asia’s Geopolitics: A Case for U.S. "Pivot" to Eurasia

Author:
Roman Muzalevsky
Publication Date:
07-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
China’s emergence as a global actor has questioned the position of the United States as the strongest power and the future of the Washington-led global order. To achieve the status of a truly global player wielding influence in all dimensions of power would require China to leverage its regional influence in Central Asia. This region is increasingly representing China’s western leg of economic expansion and development, and is of a growing strategic importance for Beijing. It is also a region that should be of greater strategic importance to Washington, which seeks to preserve its leading position in the international system and ensure China’s peaceful integration in the global political, security, and economic architecture.
Topic:
Economics, International Cooperation, International Trade and Finance, Hegemony, Global Markets, and Global Security
Political Geography:
China, Eurasia, and Asia

35507. The Chinese People's Liberation Army in 2025

Author:
David Lai and Roy Kamphausen
Publication Date:
07-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
This volume is of special relevance in light of the profound changes occurring within the Chinese People’s Liberation Army (PLA). China’s desire to develop a military commensurate with its diverse interests is both legitimate and understandable. The challenge for U.S. Pacific Command (USPACOM) is to understand how China will employ this growing military capability in support of its interests. The book addresses the uncertainty surrounding the potential direction of the PLA by examining three distinct focus areas: domestic, external, and technological drivers of PLA modernization; alternative futures for the PLA; and, implications for the region, world, and U.S.-China relations. The analysis provides an insightful perspective into the factors shaping and propelling the PLA’s modernization, its potential future orientation ranging from internally focused to globally focused, and how the PLA’s choices may impact China’s relations with its neighbors and the world.
Topic:
Defense Policy, International Cooperation, Military Strategy, and Military Affairs
Political Geography:
China and United States of America

35508. Strategic Insights: Fragile States Cannot Be Fixed With State-Building

Author:
Dr. Robert D. Lamb
Publication Date:
07-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
The problem with the way the international community thinks about and responds to fragile states is not that we do not understand “fragility,” its causes, and its cures, but that we think of them as “states,” as coherent units of analysis. As a result of this strategic level mistake, efforts to build state capacity to contain violence and reduce poverty are at least as likely to destabilize the country as they are to help. The U.S. military should consider the destabilizing potential of its efforts to build capacity, train and equip security forces, and provide support to diplomacy and development when its partners and beneficiaries are officials of fragile states. State formation has always been an exceedingly bloody endeavor. Most stable countries worthy of the term “state” that are stable, including wealthy, Western, liberal, or democratic nation-states, came into being through complicated social processes, including war, ethnic cleansing, or genocide. That violence was followed by an institutionalization of the values and social priorities of the victors, combined with some degree of accommodation for the vanquished across and within the new state’s borders. State formation, in other words, has always been a matter of violent exclusion followed by pragmatic inclusion. In all successful states today, those processes have resulted in stable formal political systems, with a significant degree of internal consensus over how those systems should be governed. Today, a quarter of the world’s population, and half of the world’s poor people by some estimates, live in places commonly referred to as “fragile states,” beset by conflict, poverty traps, low social cohesion and, in many cases, cycles of violence and terror. These pathologies are not contained within the borders of fragile states, however. As it is ritually noted in most articles on state fragility, these are places that often generate dangerous spillovers: regional tensions, international terrorism, transnational organized crime, an inability to contain outbreaks of disease, and other problems generally associated with the term “instability.” But fragile states are not “states” in the same sense as those that are stable. They developed differently. They went through periods of tribal governance and warfare and, in some cases, territorial consolidation, as European states did, but then most were subjected to colonization by distant powers or severe domination by regional hegemons, in both cases with foreigners imposing borders and manipulating local politics, elevating one set of elites at the expense of populations with whom they did not share a tribal, ethnic, or national identity. When those foreign powers left (or reduced their footprint), the empowered elites either held on to power or were removed from power by their former subjects. In both cases, the internal fragmentation of views about governance—who should govern and how—remained and in all fragile states continues to be one of the most important determinants of fragility. The most common international responses to these pathologies tend to be exploitation by regional powers, containment by developed countries concerned about spillovers of violence, and capacity building of national institutions by international development agencies attempting to address the “root causes” of fragility by building state structures capable of governing the way “states” are supposed to govern. Looking at these two sets of countries—well governed, legitimate, and stable on one side, with poorly governed, illegitimate, and unstable on the other—it is understandable to conclude that, if only fragile states were more legitimate and better governed, they would also be more stable, peaceful, and prosperous. Post-conflict reconstruction, stabilization, poverty reduction, and other efforts to improve the quality of life for people living in fragile and conflict environments tend, therefore, to focus on building the legitimacy and capacity of state institutions, both military and civilian. Efforts to reduce the spillover of violence and terrorism likewise have key elements of state-building. When, however, has state-building ever worked? That is, when has foreign assistance to formal state institutions and civil society over an extended period of time, in places whose borders were drawn by, and whose elites were elevated by, foreign powers but where local populations do not agree with each other over basic questions of legitimate governance, ever resulted in the establishment of a stable state, one that is no longer “fragile” (in the usual definitions) or at significant risk of a return to violent politics? Consider the places often cited as state-building success stories. When I have asked proponents of state-building to name unambiguous successes, the responses most commonly include Germany and Japan after World War II, East Timor, Kosovo, Sierra Leone, Liberia, and sometimes Rwanda. But Germany and Japan were already states with highly developed bureaucracies that were largely left in place after their military forces were defeated. These were not cases of state-building but of state recovery and, in truth, they have little to teach us about how to stabilize fragile states. The borders of East Timor and Kosovo came into being as a result of wars; they are clear examples of state formation still in progress, and it is difficult to call Kosovo a success story when that country’s stability continues to depend so much on an international presence. Sierra Leone, Liberia, and Rwanda have made progress, but they have not been stable long enough to be considered stabilized, and certainly they continue to appear on lists of fragile states. Moreover, some post-conflict countries that have done things “right” according to the typical state-building script have dramatically regressed into violence—El Salvador is an excellent example—whereas some that have done things “wrong,” such as Laos, have managed to remain stable for more than 40 years. As a thought experiment, consider the following two possibilities. A fragile state is territorially fragmented along ethnic and sectarian lines, there are frequent civilian attacks between identity groups, the parliament and ministries are dominated by one group at the expense of the others and, as a consequence, there is constant low-level violence punctuated by periods of intense internal war and repression by the majority ethnic group, which nevertheless enjoys international recognition and assistance as “the” government and the “partner” whose “capacity” is to be built. Years of pouring resources into that government and its security forces serve only to strengthen one group at the expense of the others, providing counsel (and few incentives) to treat the other groups better while giving them the capacity to treat the other groups worse, thereby increasing the potential for conflict. Yet, even in such places, there are some stable, reasonably well-governed territories and communities that maintain a great degree of independence from the central government, with consensus on how they want to be governed, capable of collecting the resources they need to do so (in some cases democratically), and able to defend themselves against external aggression. Somaliland is an excellent example, but most fragile states have similar communities (large percentages of Afghans, for example, have reported that the conflict this past decade simply never affected their community). Such places look suspiciously like they are engaging in classic state formation, and doing so with neither support from their national governments nor recognition from the international community—whose support of their national governments often undermines local, successful state formation. I am not arguing that the international community should try to break up fragile states into more stable territories. Outsiders are not likely to be any more effective at redrawing the borders of fragile states today than the outsiders who drew the modern borders of those counties in the first place. But when a country falls apart in a civil war such that the state can no longer be said to be relevant in some areas of the country, or when the elites in control of national governing institutions fail to support or recognize the legitimacy of large segments of their own populations, due consideration should be given to those areas of the country that manage to stabilize on their own and govern the areas they control in ways that are more consistent with international norms than the central government is or had been. State-building is ineffective, and breaking up states is dangerous. International support to (if not recognition of) subnational state formation in fragile states is, therefore, among the more promising ways to think about how best to respond to fragile states. ***** The views expressed in this Strategic Insights article are those of the author and do not necessarily reflect the official policy or position of the Department of the Army, the Department of Defense, or the U.S. Government. This article is cleared for public release; distribution is unlimited. ***** Organizations interested in reprinting this or other SSI and USAWC Press articles should contact the Editor for Production via e-mail at SSI_Publishing@conus.army.mil. All organizations granted this right must include the following statement: “Reprinted with permission of the Strategic Studies Institute and U.S. Army War College Press, U.S. Army War College.”
Topic:
Security, Democratization, Development, and Fragile/Failed State
Political Geography:
El Salvador and United States of America

35509. A Hard Look at Hard Power: Assessing the Defense Capabilities of Key U.S. Allies and Security Partner

Author:
Gary J. Schmitt
Publication Date:
07-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
Since World War II, a key element of America’s grand strategy has been its worldwide network of strategic allies and partners. The network has provided the United States an invaluable global presence, enhanced deterrence against adversaries and, when called upon, provided men and materiel to help fight wars. However, following the end of the Cold War, less attention has been paid to America’s allies, especially their “hard power” capabilities, despite the United States and its allies going to war more frequently than before. This volume addresses that gap, providing a holistic account of allied hard power and, in turn, the ability – and, indirectly, the willingness – of those same partners to use force independently or in concert with the United States and other allies.

35510. The Approaching Implosion of Venezuela and Strategic Implications for the United States

Author:
Dr. R. Evan Ellis
Publication Date:
07-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
The U.S. response to the ever deepening political and economic crisis in Venezuela, and the regime’s increasingly aggressive behavior toward its neighbors and the international community, is compelling evidence that the Barack Obama administration is sincere in respecting the sovereignty of nations of Latin America and the Caribbean, and allowing the region to address its own governance issues. While analysts in Washington, DC, and Latin America have long decried the involvement of Venezuelan officials in narcotrafficking, if assertions made by the highly credible Wall Street Journal prove true regarding investigations by U.S. authorities into criminal activity by Venezuelan Parliamentary Speaker Diosdado Cabello, and other top Venezuelan political and military leaders, 1 the scope of the problem that Venezuela represents for the region has reached a new low point. 2 Although a very different situation in a very different time, it was the 1988 indictment of Panamanian strongman Manuel Noriega on drug charges by grand juries in Miami and Tampa, FL, that paved the way for the U.S. invasion of Panama the following year. 3