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Begin New Search Topic Markets Political Geography Africa Content Type Working Paper Publishing Institution Columbia Center on Sustainable Investment

1. Kumasi Marketing Strategy: Tourism

Author:
Dario Cacciatore, Andre Le, Nicholas Levi-Gardes, Antonio Lopez Reus, and Kenny Sai-Kin Hsu
Publication Date:
09-2008
Content Type:
Working Paper
Institution:
Columbia Center on Sustainable Investment
Abstract:
Kumasi needs to position itself strategically as a cultural destination, communicate its attributes more effectively to tourists already in Ghana and differentiate itself from other cities and attractions Position should entail marketing a larger cultural region than just Kumasi Several positioning statements can transmit Kumasi's new marketing strategy: Kumasi - Heart of the Kingdom of Ashanti. Ashanti - The Hidden Kingdom. Kumasi - Come and See! Kumasi is well placed to capitalize on the growth of tourism in Ghana due to its status as a cultural capital The financial impact of tourism growth is potentially significant for the city and its surrounding districts The creation of the Ashanti Region Marketing Corporation is fundamental to proper coordination among stakeholders.
Topic:
Development, Economics, International Trade and Finance, and Markets
Political Geography:
Africa

2. Assessing Infrastructure Constraints on Business Activity in Kumasi, Ghana

Author:
Ginger Baker
Publication Date:
09-2008
Content Type:
Working Paper
Institution:
Columbia Center on Sustainable Investment
Abstract:
The development of urban infrastructure is intimately connected with the process of economic growth. Businesses depend on reliable water and electricity sources, affordable and plentiful land for expansion and modern transportation networks to reach the markets they serve. Inadequate infrastructure can deter investments and lead to a general climate of economic decline.
Topic:
Development, Economics, Markets, and Infrastructure
Political Geography:
Africa and Ghana

3. Bamboo Bicycles in Kumasi, Ghana

Publication Date:
04-2008
Content Type:
Working Paper
Institution:
Columbia Center on Sustainable Investment
Abstract:
The primary objective of this study was to assess the feasibility and investment opportunity of implementing a bamboo bicycle production facility in Kumasi, Ghana, in conjunction with the Millennium Cities Initiative (MCI) at Columbia University. For this assessment, desk-based research and interviews with industry and regional subject matter specialists were completed to assist with the following objectives: Understand the current transportation modes and bicycle market in Ghana Assess customer needs in Ghana to determine the suitability of a bamboo bicycle for rural use Identify the potential market size and demand Understand the operational considerations and costs associated with implementing a production facility Estimate the financial returns from investing in this opportunity.
Topic:
Development and Markets
Political Geography:
Africa and Ghana

4. Sugar in Kisumu,kenya

Publication Date:
11-2008
Content Type:
Working Paper
Institution:
Columbia Center on Sustainable Investment
Abstract:
An investor, seeking to financially benefit from producing sugar as a commodity in Kisumu, Kenya, needs to consider the entire investment environment before making a decision. Since Kenya is a net importer of sugar, domestic demand cannot be satisfied by domestic production, which creates a potential opportunity for an investor looking to bridge the gap. As a result, an opportunity may exist for an investor who wants to play a significant role in the future of the industry. Sugar, produced as a commodity within Kisumu, may have the ability to compete on a global scale if time, investment, and governmental support align.
Topic:
Agriculture, Development, Globalization, Markets, and Foreign Direct Investment
Political Geography:
Kenya and Africa